The best 'old media/new media' category has been created as a reflection of the changing nature of the publishing world. Traditional print titles have had to adapt their activities to cater for the explosion in internet use, and this award will go to the publisher or publication that has best adapted to the opportunities delivered by social media. It might be a conventional publication that has successfully incorporated Web 2.0 into its output; it might be a new-style publication, news service application that has been created specifically to engage with content consumers via the web or mobile devices.

Shortlist

The shortlisted candidates in this category:

• the Construction Index - Nominations say: "really comprehensive and well set up ... a grown-up news service for the industry as comprehensive as any other printed or online source, ... a directory of companies and products, as well as a full contract leads, legal advice and real-world social networking opportunities etc." plus blogs, "Good use of Twitter, we get the news and tenders via Twitter every day" (1594 followers)
  
• ESI - The nomination said: "ESI has been publishing specification directories for over 20 years, but are now increasingly focussing on our website, where people can search for and compare specific products, materials and services. We blog about external works, interior design and architecture, and are on Twitter as @External Works, @ESIInteriors and @ESIBuilding."
• Construction Enquirer - According to the nomination: "Construction Enquirer was set up by two AEC journalists, Aaron Morby and Grant Prior, creating a new online-only publication that delivers construction industry news direct to its readers via a daily e-newsletter. Moreover, the Construction Enquirer website has also been optimised to be read on mobile devices such as iPhones and Android smartphones, meaning you can have instant access to breaking news wherever you are."
• Construction News -  The nomination said: "Construction News has made some serious progress thanks to Nick Edwards. They are making great efforts to encourage construction companies to understand that Social Media can actually help them and they offer advice on Marketing from people that can answer the questions!"
• BDonline - The nomination said: "At BDonline we've attempted to navigate the sometimes tricky waters of social media in a way that is constructive both for the publication and for our readers and followers. ... Twitter community has become a huge part of what we do every day ... We are regularly sent new stories by our followers ... Our regular News Junkie blog and Amanda Baillieu's blog have become a hugely important part of our site...."
• Demolition News - Nomination says: "Being thoroughly informative and industry specific it's the best place to find up-to-date news, interviews and even some of the latest tender news. Informative, fun and interesting."